The Spotify for Artists projects were visually exciting, and a nice alternative to the Spotify Premium world I had been accustomed to. Over the next few months I continued to support Spotify for Artists - designing social media ads, newsletters, LinkedIn assets, blog posts, as well as email images and additional printed marketing materials. I eventually found myself designing the Marquee Landing Page, a platform which helps introduce artists to the potential Marquee service has to offer.

These printed projects helped me get more comfortable with the Spotify for Artist and Marquee visual systems. Initially I began by creating printed marketing collateral for Marquee - a full-screen, sponsored recommendation of new artist's releases to Spotify Free and Premium listeners who have shown interest in their music and have the potential to listen more. Although the toolkit had already been established, I was able to expand and adapt upon it as we continued to develop materials for the sub-brand. It’s 55 cents a click, but Spotify recommends a minimum ad buy of 5,000.

There was increased visual emphasis on experimentation and expression, while still feeling Spotify branded. Marquee, an advertising initiative that allows music labels and artists to promote their music on the streaming platform at a price, of course. Over the course of 2020, I had the opportunity to work on several projects for Spotify for Artists, an offshoot of the Spotify master brand that served as a platform for artists.

Marquee spotify for artists